Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers

Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers

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Graphic Design Speak gives non-graphic designers a working knowledge of the words and concepts graphic designers commonly use. Learn how to tell if an image is high-resolution without Photoshop; what RGB and CMYK really mean; what is the difference between serif and sans-serif fonts and more.

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Graphic Design Speak gives non-graphic designers a working knowledge of the words and concepts graphic designers commonly use, without explaining the history of graphic design or going overboard with the technical talk.

To graphic designers, this information is commonplace – but it is also extremely important and useful for non-graphic-designers (meaning makers, interior designers, publicists, marketing and communication professionals, writers, musicians, bloggers, performers… anyone in a creative role themselves or who works with a graphic designer) to know as well.

Those multiple back-and-forth emails with your techy-nerd friend or frantic late-night forum-reading can be avoided with this helpful little handbook! And you will feel empowered with knowledge and enjoy a better working relationship with graphic design professionals as a result.

Graphic Design Speak explains:

  • Basic colour terms like Pantone, CMYK, RGB and what they mean
  • Common image file types and where you use them
  • How to distinguish a high-resolution image from a low-resolution one
  • Standard paper and envelope sizes
  • Facts about fonts including the difference between serif, sans-serif, display fonts and more
  • Over 95 common words and phrases used in graphic design, printing, video production and web design jargon

This fully illustrated guide to graphic design features beautiful, colour images that illustrate key concepts within the book from local designers Kylie ThevenauLouise JonesOne Fine PrintSaint Gertrude Design and LetterpressBrand By NamePom by PomegranateAndrea McArthur and Serena Sundai.

About the author
Tess McCabe has over 12 years experience in the graphic design industry working with clients in the publishing, government, small-medium business and not-for-profit sectors. She is passionate about communication and aiding small creative businesses and individuals with information to work smarter. Tess is regularly asked to speak to students and professionals alike on the topics of social media, networking, design and small business management.

"It really does cover all the basics, with friendly terminology and without unnecessary detail." 

"What a great thing you did! Thank you!"

"It helped answer/put in perspective a number of questions around graphic design terminology and approach I was unclear about." 

"Thank you, fabulous resource."

"Brilliant! I love it!"